Behind the Beads

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Creativity

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Connection

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Joy

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Behind the Beads * Creativity * Connection * Joy *

The Place to Bead is about more than beads — it’s about connection. Founded by Jane Grossman, the business brings vibrant, hands-on creative experiences to events across NYC, from corporate gatherings to celebrations and community spaces.

The goal is simple: create environments where people feel relaxed, inspired, and genuinely connected — just by making something together.

Because creativity isn’t just for “creatives” — it’s for everyone.

A woman sitting on the floor in a fabric store aisle, smiling, and holding a small pair of burgundy sneakers while surrounded by shelves filled with colorful ribbons and sewing supplies.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!